Public Awareness Campaign

The District plans set a benchmark of achieving 75 to 90 percent awareness of water resources issues by the general public.  Mass media are the most effective means for to reach large numbers of residents.  The District uses multiple methods to reach the general public with clear, concise messages about pollution prevention and water conservation.

• TV public service announcements on network and select cable stations
• Media partnerships with local TV personalities
• Radio public service announcements during peak drive-times
• Billboards and transit shelter advertising in high visibility areas
• Placement of newspaper articles and radio and TV news stories to reinforce advertising messages