Education and public awareness measures are essential to effective water resources management. Changes in basic behavior and practices are necessary to achieve long-term improvements in water use and water quality. Such changes will not occur until citizens become aware of water issues and actions that lead to environmental degradation. The Metro Water District has made considerable progress towards its overall education and outreach objectives by:
The Metro Water District meets these objectives through two public education campaigns, the Clean Water Campaign and Water Use It Wisely.
The Clean Water Campaign is a collaborative public education initiative that brings together local, state and federal government agencies, environmental and community groups and corporate partners who all share common vision of protecting water quality in metro Atlanta. The mission of the Clean Water Campaign is to educate the general public about the sources of water pollution due to stormwater runoff and its negative effects on our water supply, recreational opportunities, aquatic ecosystems and quality of life. The Clean Water Campaign encourages the protection of our water resources by informing residents and businesses on how to reduce the impacts of those activities that lead to nonpoint source pollution and polluted runoff.
“I’m In” is a grassroots regional water conservation campaign developed by the Metro Water District designed to create a culture of water conservation in metro Atlanta. This campaign provides information about the region’s unique water story and provides easy-to-implement water conservation tips and water efficiency strategies. Water conservation is everyone’s job, by giving individuals, businesses, governments and schools a way to share what they are doing to reduce their water use; we hope to inspire you to take the water conservation pledge.